Understanding Consumers and Their Sockets

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Jul 7, 2015  By Jes Munk Hansen, CEO of OSRAM Lamps

 The lighting industry has never been more alive.  The business is evolving faster with new opportunities and technologies every day and in my new role as the global CEO of the lamps business at OSRAM, I have the privilege of leading our journey into this exciting future.  The sweeping, dynamic innovation of the lighting industry is challenging how we do business from product development to consumer and customer engagement. That is why it has never been more important to understand what consumers know – and don’t know – about LED lighting technology.

Osram_LED-Journal-Graphic-TRecently, we released the results of this year’s edition of the OSRAM SYLVANIA Socket Survey, a report that examines consumer awareness, adoption and understanding of lighting technology. Now in its seventh year, the survey has evolved from initially helping us understand how aware and prepared consumers were for the phase out of incandescent bulbs to current research more heavily focused on LED lighting and smart, connected lighting technology.

I am pleased to report that consumer adoption of LEDs is on the rise as 65 percent of Americans surveyed have purchased LEDs for use in their homes and the majority (64 percent) of those who did, purchased LED bulbs for use in sockets. Of the respondents who were identified as LED bulb users, the most valued benefits of making the switch were reduced energy consumption (96%), longer bulb lifespan (93%) and cost savings (93%).  As the price of LED lighting continues to come down, what was perhaps a prohibitive barrier is beginning to be perceived as a value, with 86 percent of Americans who have purchased LEDs believing the initial cost was worth it.  Consumers like what they’re seeing, which underscores how important it is for us to continue delivering quality LED products to the market.